Many businesses use custom shipping boxes to transport their products to the market. The packaging design of your shipping boxes will define the first impression. For brands, this is so important. Look at the product you’re shipping. Ask yourself who’s buying the product. Your shipping box packaging must meet customers’ expectations and get them excited about the items inside.
Custom shipping boxes are the optimal way to present your products to customers. An attractive design will strengthen your brand’s connection with the intended audience. Plus, beautiful custom boxes can help you promote and establish brand credibility. Fortunately, you have many personalization options for building the ultimate shipping box.
Let’s learn how to customize corrugated shipping boxes.
Corrugated Boxes for Shipping
When customizing shipping boxes, you can choose between cardboard and corrugated cardboard for the materials. Despite their similarities, cardboard and corrugated cardboard packaging differ in several ways. A standard cardboard box is created with one material layer, while corrugated shipping boxes can have multiple protective layers.
Corrugated boxes are more robust and resilient than their regular counterparts. Their multi-layered design provides durability, keeping products safe during rigorous transportation and delivery schedules. Additionally, they protect the products from moisture, temperature, and climate conditions. Also, corrugated shipping boxes are highly customizable. You can print text, logos, or pictures that reflect your brand.
Custom Shipping Box Sizes
Ideally, a custom shipping box should be similar in size to the product. Since the box dimensions determine the shipping costs, any excess space wastes money and resources. Also, an inappropriately sized box leaves an unfavourable impression. For example, a large container that carries a tiny product will make your brand look wasteful. A compact shipping box is preferable if it can hold and secure your product.
For delicate objects, your corrugated shipping boxes should leave extra room for filler, like paper and bubble wrap. These materials will cushion fragile items, reducing the risk of physical damage during transport. If your product is particularly delicate, design the shipping box in a functional shape. Odd dimensions are tricky to handle unless you engineer the custom box in a precise way.
If your product doesn’t need extra space for filler, you should always choose the smallest shipping box possible. Do not use larger dimensions than necessary. Small shipping boxes help you cut down on costs. Likewise, tinier boxes are easier to deliver for shipping companies. They are also more manageable for customers.
If your company delivers various products, you may require shipping boxes in different sizes. However, it can be expensive to maintain a wide range of options. Consider the dimensions of all your merchandise. Using identical shipping boxes for similarly sized items may improve efficiency, although this rule doesn’t apply to every business.
How to Customize Shipping Boxes
You can customize the shape of your corrugated shipping boxes. However, the traditional format is a standard rectangle. A square is another popular alternative. These two shapes are the industry standard. Customer response has shown that most people expect a rectangle or square, so anything different can seem out of place.
There aren’t strict rules that specify the shape of your shipping boxes. You may have reason to use an innovative design to help your custom packaging stand out. However, unconventional shapes may bring complex challenges in handling, storage, durability, and costs. Consider carefully whether a unique container is practical or not.
Furthermore, you can customize how the shipping boxes open. According to industry standards, you want your products to be front-facing. When customers open the container, it should showcase the items inside appropriately and attractively. Think of the unboxing experience as a presentation. What does a customer see when they first open the shipping box?
You can complement your custom shipping boxes with additional packaging. Product packaging may come with multiple layers. The corrugated shipping box is considered the outer layer, whereas the product box is known as the inner layer. The inner packaging is beneficial for fragile items because it provides extra security. Both boxes can have similar aesthetics, creating a cohesive look for your brand.
Custom Shipping Box Design
The best custom shipping boxes tell a story. You’re using graphics, fonts, and colours to communicate an experience that awaits the customers. Attractive visuals can make corrugated shipping boxes stand out in appearance. A stylish design leaves a positive impression on customers interacting with your brand.
Besides the aesthetics, your custom packaging should include essential information. Your brand and logo are crucial details. Some businesses also put descriptive words, taglines, or imagery to excite customers. Depending on the industry, you may be required to add barcodes, association marks, and more. You must mention nutritional info, allergens, and best-before dates in corrugated boxes for food packaging.
